Narrow search
Showing 1 - 1 of 1
Cover Image
Managing Southeast Asian Brands in the Global Economy - Why has it been such a struggle for these "tigers" to make an impact on the world market? And what can their marketers do to build successful global brands?
Ewing, Michael; Napoli, Julie; Pitt, Leyland - In: Business horizons 44 (2001) 3, pp. 52-58
Persistent link: https://www.econbiz.de/10006181063