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How focused identities can help brands navigate a changing media landscape
Brasel, S. Adam
- In:
Business horizons
55
(
2012
)
3
,
pp. 283-291
Persistent link: https://www.econbiz.de/10009548140
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How focused identities can help brands navigate a changing media landscape
Brasel, S. Adam
- In:
Business horizons
55
(
2012
)
3
,
pp. 283-292
Persistent link: https://www.econbiz.de/10009960217
Saved in:
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