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It's time to close the experimentation gap in advertising : confronting myths surrounding ad testing
Campbell, Colin L.; Runge, Julian; Bates, Kenneth; … - In: Business horizons 65 (2022) 4, pp. 437-446
Persistent link: https://www.econbiz.de/10013325843
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Good native advertising isn’t a secret
Campbell, Colin L.; Marks, Lawrence J. - In: Business horizons 58 (2015) 6, pp. 599-606
Persistent link: https://www.econbiz.de/10011392828
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Strategies for creating value through individual and collective customer experiences
Heinonen, Kristina; Campbell, Colin L.; Ferguson, Sarah Lord - In: Business horizons 62 (2019) 1, pp. 95-104
Persistent link: https://www.econbiz.de/10011995670
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More than meets the eye : the functional components underlying influencer marketing
Campbell, Colin L.; Farrell, Justine Rapp - In: Business horizons 63 (2020) 4, pp. 469-479
Persistent link: https://www.econbiz.de/10012287569
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How small service failures drive customer defection : introducing the concept of microfailures
Sands, Sean; Campbell, Colin L.; Shedd, Lois; Ferraro, Carla - In: Business horizons 63 (2020) 4, pp. 573-584
Persistent link: https://www.econbiz.de/10012287580
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From data to action : how marketers can leverage AI
Campbell, Colin L.; Sands, Sean; Ferraro, Carla; Tsao, … - In: Business horizons 63 (2020) 2, pp. 227-243
Persistent link: https://www.econbiz.de/10012172056
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"Unprecedented," "extraordinary," and "we're all in this together" : does advertising really need to be so tedious in challenging times?
Demsar, Vlad; Sands, Sean; Campbell, Colin L.; Pitt, … - In: Business horizons 64 (2021) 4, pp. 415-424
Persistent link: https://www.econbiz.de/10012590326
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The paradoxes of generative AI-enabled customer service : a guide for managers
Ferraro, Carla; Demsar, Vlad; Sands, Sean; Restrepo, Mariluz - In: Business horizons 67 (2024) 5, pp. 549-559
Persistent link: https://www.econbiz.de/10015095172
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Managing in an era of falsity : falsity from the metaverse to fake news to fake endorsement to synthetic influence to false agendas : guest editor's perspective
Plangger, Kirk; Campbell, Colin L. - In: Business horizons 65 (2022) 6, pp. 713-717
Persistent link: https://www.econbiz.de/10013438514
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Hero brands, brand heroes : how R.M. Williams inspired a cult following and created a shared sense of meaning
Cooper, Holly B.; Ewing, Michael; Campbell, Colin L.; … - In: Business horizons 66 (2023) 3, pp. 405-414
Persistent link: https://www.econbiz.de/10014304277