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To ChatGPT, or not to ChatGPT : Navigating the paradoxes of generative AI in the advertising industry
Osadchaya, Elena
;
Marder, Ben
;
Yule, Jennifer A.
;
Yau, Amy
- In:
Business horizons
67
(
2024
)
5
,
pp. 571-581
Persistent link: https://www.econbiz.de/10015095191
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