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Business horizons
Australasian marketing journal
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Journal of retailing and consumer services
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Journal of business research : JBR
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Psychology & marketing
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MIT sloan management review
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Business Horizons
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California management review
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Country of origin effect : looking back and moving forward
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of Consumer Behaviour
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Journal of public policy & marketing
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Macro-social marketing insights : systems thinking for wicked problems
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ECONIS (ZBW)
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1
Can behavioral biometrics make everyone happy?
Killoran, Jayson
;
Cui, Yuanyuan
;
Park, Andrew
;
Van …
- In:
Business horizons
66
(
2023
)
5
,
pp. 585-591
Persistent link: https://www.econbiz.de/10014382981
Saved in:
2
The diminishing halo effect : celebrities and negative events in marketing
Cui, Yuanyuan
;
Van Esch, Patrick
;
Eskridge, Brad
; …
- In:
Business horizons
68
(
2025
)
2
,
pp. 181-195
Persistent link: https://www.econbiz.de/10015325150
Saved in:
3
Factors that influence new generation candidates to engage with and complete digital, AI-enabled recruiting
Van Esch, Patrick
;
Black, J. Stewart
- In:
Business horizons
62
(
2019
)
6
,
pp. 729-739
Persistent link: https://www.econbiz.de/10012129190
Saved in:
4
AI-enabled recruiting : what is it and how should a manager use it?
Black, J. Stewart
;
Van Esch, Patrick
- In:
Business horizons
63
(
2020
)
2
,
pp. 215-226
Persistent link: https://www.econbiz.de/10012172055
Saved in:
5
AI-enabled recruiting in the war for talent
Black, J. Stewart
;
Van Esch, Patrick
- In:
Business horizons
64
(
2021
)
4
,
pp. 513-524
Persistent link: https://www.econbiz.de/10012590516
Saved in:
6
How to build a competitive advantage for your brand using generative AI
Cui, Yuanyuan
;
Van Esch, Patrick
;
Phelan, Steven E.
- In:
Business horizons
67
(
2024
)
5
,
pp. 583-594
Persistent link: https://www.econbiz.de/10015095181
Saved in:
7
On your marks, headset, go! : understanding the building blocks of metaverse realms
Keegan, Brendan James
;
McCarthy, Ian P.
;
Kietzmann, Jan
; …
- In:
Business horizons
67
(
2024
)
1
,
pp. 107-119
Persistent link: https://www.econbiz.de/10014456149
Saved in:
8
Written by ChatGPT : AI, large language models, conversational chatbots, and their place in society and business
Kietzmann, Jan
;
Park, Andrew
- In:
Business horizons
67
(
2024
)
5
,
pp. 453-459
Persistent link: https://www.econbiz.de/10015095085
Saved in:
9
Brace yourself! : why managers should adopt a synthetic media incident response playbook in an age of falsity and synthetic media
Whittaker, Lucas
;
Kietzmann, Jan
;
Letheren, Kate
; …
- In:
Business horizons
66
(
2023
)
2
,
pp. 277-290
Persistent link: https://www.econbiz.de/10014281717
Saved in:
10
Interoperability : our exciting and terrifying Web3 future
Park, Andrew
;
Wilson, Matthew
;
Robson, Karen
;
Demetis, …
- In:
Business horizons
66
(
2023
)
4
,
pp. 529-541
Persistent link: https://www.econbiz.de/10014333509
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