Narrow search
Showing 1 - 10 of 106
Cover Image
Strategies for the successful implementation of augmented reality
Berman, Barry; Pollack, Debra - In: Business horizons 64 (2021) 5, pp. 621-630
Persistent link: https://www.econbiz.de/10012990354
Cover Image
The open academic : why and how business academics should use social media to be more "open" and impactful
McCarthy, Ian P.; Bogers, Marcel L. A. M. - In: Business horizons 66 (2023) 1, pp. 153-166
Persistent link: https://www.econbiz.de/10013534406
Cover Image
The more they know : using transparent online communication to combat fake online reviews
Wang, Yiru; Zamudio, César; Jewell, Robert D. - In: Business horizons 66 (2023) 6, pp. 753-764
Persistent link: https://www.econbiz.de/10014433619
Cover Image
Content creators at a crossroads between decentralized and centralized social media
Khobzi, Hamid; Canhoto, Ana Isabel; Ramezani, Mohammad … - In: Business horizons 68 (2025) 1, pp. 109-120
Persistent link: https://www.econbiz.de/10015325120
Cover Image
Managing contingent relationships with customers : examining MNCs' social media crises in Mainland China
Cheng, Yang; Jin, Weikai; Zhang, Kaijie; Bai, Xintong; … - In: Business horizons 68 (2025) 2, pp. 165-180
Persistent link: https://www.econbiz.de/10015325148
Cover Image
The fairyland of Second Life : virtual social worlds and how to use them
Kaplan, Andreas; Haenlein, Michael - In: Business horizons 52 (2009) 6, pp. 563-572
Persistent link: https://www.econbiz.de/10003905835
Cover Image
You’ve been tagged! (then again, maybe not) : employers and Facebook
Smith, William P.; Kidder, Deborah L. - In: Business horizons 53 (2010) 5, pp. 491-499
Persistent link: https://www.econbiz.de/10008655744
Cover Image
Users of the world, unite! : the challenges and opportunities of social media
Kaplan, Andreas; Haenlein, Michael - In: Business horizons 53 (2010) 1, pp. 59-68
Persistent link: https://www.econbiz.de/10003953180
Cover Image
Social spending : managing the social media mix
Weinberg, Bruce D.; Pehlivan, Ekin - In: Business horizons 54 (2011) 3, pp. 275-282
Persistent link: https://www.econbiz.de/10009126396
Cover Image
We’re all connected : the power of the social media ecosystem
Hannah, Richard L.; Rohm, Andrew; Crittenden, Victoria Lynn - In: Business horizons 54 (2011) 3, pp. 265-273
Persistent link: https://www.econbiz.de/10009126399