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Big data analytics-enabled dynamic capabilities and firm performance : examining the roles of marketing ambidexterity and environmental dynamism
Saeed, Munazza
;
Adiguzel, Zafer
;
Shafique, Imran
; …
- In:
Business process management journal
29
(
2023
)
4
,
pp. 1204-1226
Persistent link: https://www.econbiz.de/10014291681
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