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Effect of green marketing orientation dimensions on green innovation and organizational performance : a mediation-moderation analysis
Negi, Raghuveer
;
Gupta, Amit Kumar
;
Gaur, Vidhu
- In:
Business strategy and the environment
32
(
2023
)
8
,
pp. 5435-5458
Persistent link: https://www.econbiz.de/10014466619
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2
Price sensitivity, government green interventions, and green product availability triggers intention toward buying green products
Srivastava, Vibhava
;
Gupta, Amit Kumar
- In:
Business strategy and the environment
32
(
2023
)
1
,
pp. 802-819
Persistent link: https://www.econbiz.de/10014266717
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