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Student co-creation behavior in higher education : the role of satisfaction with the university experience
Elsharnouby, Tamer H. - In: Journal of marketing for higher education 25 (2015) 2, pp. 238-262
Persistent link: https://www.econbiz.de/10011497297
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Perceived service quality-loyalty path : a PAKSERV based investigation of international students enrolled in business schools in Thailand
Kashif, Muhammad; Pimpa Cheewakrakokbit - In: Journal of marketing for higher education 28 (2018) 1, pp. 51-65
Persistent link: https://www.econbiz.de/10011886223
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Co-creation in higher education : towards a conceptual model
Dollinger, Mollie; Lodge, Jason M.; Coates, Hamish - In: Journal of marketing for higher education 28 (2018) 2, pp. 210-231
Persistent link: https://www.econbiz.de/10011944577
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Factors influencing student satisfaction in universities in the Gulf region : does gender of students matter?
Parahoo, Sanjai K.; Harvey, Heather L.; Tamim, Rana M. - In: Journal of marketing for higher education 23 (2013) 2, pp. 135-154
Persistent link: https://www.econbiz.de/10010232463
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Revisiting perceived service quality in higher education : uncovering service quality dimensions for postgraduate students
El Alfy, Shahira; Abukari, Abdulai - In: Journal of marketing for higher education 30 (2020) 1, pp. 1-25
Persistent link: https://www.econbiz.de/10012259248
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Bridging marketing and higher education : resource integration, co-creation and student learning
Smørvik, Kjersti Karijord; Vespestad, May Kristin - In: Journal of marketing for higher education 30 (2020) 2, pp. 256-270
Persistent link: https://www.econbiz.de/10012312399
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The influence of self-congruence and relationship quality on student educational involvement
Japutra, Arnold; Wang, Shasha; Li, Ting - In: Journal of marketing for higher education 33 (2023) 1, pp. 40-57
Persistent link: https://www.econbiz.de/10014286212
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Students as customers in higher education : reframing the debate
Guilbault, Melodi - In: Journal of marketing for higher education 26 (2016) 2, pp. 132-142
Persistent link: https://www.econbiz.de/10011618644
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Student satisfaction in higher education : a meta-analytic study
Santini, Fernando de Oliveira; Ladeira, Wagner Junior; … - In: Journal of marketing for higher education 27 (2017) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10011706592
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How service values influence the processing of word-of-mouth in the evaluation of credence beliefs
Herold, Kristiina; Sipilä, Jenni; Tarkiainen, Anssi; … - In: Journal of marketing for higher education 27 (2017) 1, pp. 59-76
Persistent link: https://www.econbiz.de/10011706611