Showing 1 - 10 of 394
We conduct an experiment where subjects read online news articles and are shown ads for brands next to those articles …
Persistent link: https://www.econbiz.de/10013235099
We analyze the effect and welfare implications of taxing multinational digital platforms on the global online advertising market. Using a novel dataset on advertising prices and product preferences of users from Facebook in OECD countries, jointly with international trade data, we show that an...
Persistent link: https://www.econbiz.de/10012839777
Data is often at the core of digital products and services, especially when related to online advertising. This has made data protection and privacy a major policy concern. When surfing the web, consumers leave digital traces that can be used to build user profiles and infer preferences. We...
Persistent link: https://www.econbiz.de/10013300874
I study demand for social media services by conducting an experiment where I monitor how participants spend time on …
Persistent link: https://www.econbiz.de/10014263188
-commerce platform. Our research design is based on a field experiment which randomizes the salience of ad disclosure to consumers, and a … natural experiment which eradicates a listing-level quality certificate for all listings because of a system glitch. Results …
Persistent link: https://www.econbiz.de/10014078201
Many modern organisations collect data on individuals’ personality traits as part of their human resource selection processes. We test experimentally whether revealing information on personality data impacts on pro-social behaviour as measured in a one-shot modified dictator game and a public...
Persistent link: https://www.econbiz.de/10012891048
This paper provides new evidence on gender bias in teaching evaluations. We exploit a quasi-experimental dataset of 19,952 student evaluations of university faculty in a context where students are randomly allocated to female or male instructors. Despite the fact that neither students' grades...
Persistent link: https://www.econbiz.de/10012892308
Based on a conjoint survey experiment we explore the support among European citizens for a European Union (EU …
Persistent link: https://www.econbiz.de/10012825998
We study peer influence in an online social network on a platform where consumers purchase music albums. They can follow their peers and become informed about their consumption choices. In particular, we are interested in how this affects consumers’ exploration of new music that exhibits...
Persistent link: https://www.econbiz.de/10014240871
Gender stereotypes pose an important hurdle on the way to gender equality. It is difficult to quantify the problem, though, as stereotypical beliefs are often subconscious or not openly expressed. User-generated content (UGC) opens up novel opportunities to overcome such challenges, as the...
Persistent link: https://www.econbiz.de/10014345960