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Bestimmungsgründe des Innovati...
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ECONIS (ZBW)
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1
How international SME's vicarious learning may improve their performance? : the role of absorptive capacity, strength of ties with local SMEs, and their prior success experiences
Ali, Imran
;
Ali, Murad
;
Salam, Mohammad Asif
;
Bhatti, …
- In:
Industrial marketing management : the international …
88
(
2020
),
pp. 87-100
Persistent link: https://www.econbiz.de/10012285339
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2
Marketing capability, organizational adaptation and new product development performance
Mu, Jifeng
- In:
Industrial marketing management : the international …
49
(
2015
),
pp. 151-166
Persistent link: https://www.econbiz.de/10011374565
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3
Ambidextrous marketing capabilities and performance : how and when entrepreneurial orientation makes a difference
Mehrabi, Hamed
;
Coviello, Nicole
;
Ranaweera, Chatura
- In:
Industrial marketing management : the international …
77
(
2019
),
pp. 129-142
Persistent link: https://www.econbiz.de/10012004194
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4
Leveraging internal resources and external business networks for new product success : a dynamic capabilities perspective
Zhang, Junfeng
;
Wu, Wei-ping
- In:
Industrial marketing management : the international …
61
(
2017
),
pp. 170-181
Persistent link: https://www.econbiz.de/10011704345
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5
Managing salespeople strategically when promoting new products : incorporating market orientation into a sales management control framework
Chen, Annie Huiling
;
Peng, Norman
;
Hung, Huang-Peng
- In:
Industrial marketing management : the international …
47
(
2015
),
pp. 147-155
Persistent link: https://www.econbiz.de/10011313551
Saved in:
6
Why frontline employees engage as idea collectors : an assessment of underlying motives and critical success factors
Woisetschläger, David
;
Hanning, Debra
;
Backhaus, Christof
- In:
Industrial marketing management : the international …
52
(
2016
),
pp. 109-116
Persistent link: https://www.econbiz.de/10011447498
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7
The joint impact of quality and innovativeness on short-term new product performance
Molina-Castillo, Francisco-Jose
;
Munuera-Aleman, Jose-Luis
- In:
Industrial marketing management : the international …
38
(
2009
)
8
,
pp. 984-993
Persistent link: https://www.econbiz.de/10003924889
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8
Projective customer competence : projecting future customer needs that drive
innovation
performance
Stanko, Michael A.
;
Bonner, Joseph M.
- In:
Industrial marketing management : the international …
42
(
2013
)
8
,
pp. 1255-1265
Persistent link: https://www.econbiz.de/10010227762
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9
Achieving new product success via the synchronization of exploration and exploitation across multiple levels and functional areas
O'Cass, Aron
;
Heirati, Nima
;
Ngo, Liem Viet
- In:
Industrial marketing management : the international …
43
(
2014
)
5
,
pp. 862-872
Persistent link: https://www.econbiz.de/10010404062
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10
Divergent thinking and market visioning competence : an early front-end radical
innovation
success typology
Reid, Susan E.
;
DeBrentani, Ulrike
;
Kleinschmidt, Elko J.
- In:
Industrial marketing management : the international …
43
(
2014
)
8
,
pp. 1351-1361
Persistent link: https://www.econbiz.de/10010473311
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