We analyze structural state dependence in brand choice using variation from brand switching during stock-outs caused by … brand switching due to stock-outs. …

the trademark law shaped firm dynamics on all sides of trademark conflicts. The law spurred growth and brand investment …

We conducted a controlled experiment to study how different gender frames used in the instructions affect economic … gender-inclusive form. Participants played three standard economic two-player games measuring prosocial behavior. In … differently if their self-reported gender matched the grammatical gender used in the instructions. The results reveal that the …

markets and that even unprofitable products may be used to stabilize the umbrella brand. However, umbrella branding does not … the firm sells both products under the same brand name, consumers adjust their beliefs about quality subject to the … firm produces high quality under umbrella branding whereas it would sell low quality in the absence of umbrella branding …

Social norms, though often implicit, are to a great extent communicated and made salient using natural language. They … refer to each of these personal entity nouns using the pronouns "he," "she," or the gender-inclusive singular "they." In … languages with grammatical gender, the nouns and the grammatical structure they are embedded in mark them as either male, female …

We present a theoretical and empirical analysis of the links between the gender of an entrepreneur, access to finance …

We provide a novel intuition for the observation that many brand manufacturers have restricted their retailers' ability … to resell brand products online. Our approach builds on models of salience according to which price disparities across …

We provide an explanation for a frequently observed vertical restraint in ecommerce, namely that brand manufacturers …-quality product and limits the wholesale price a brand manufacturer can charge. If, however, the branded product is not available … price is salient in the store, this aligns the retailer's incentives with the brand manufacturer's interest to make quality …