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Pay what you want as a marketing strategy in monopolistic and competitive markets
Schmidt, Klaus M.; Spann, Martin; Zeithammer, Robert - 2014
seller competes with a traditional seller. Finally, we endogenize the market structure and let sellers choose their pricing … PWYW pricing strategy. We discuss the implications of these results for the use of PWYW as a marketing strategy. …
Persistent link: https://www.econbiz.de/10010431266
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Prepayment, salience, and welfare
Imelda; Abatayo, Anna Lou; Resusodarmo, Budy - 2024
The timing of payment can enhance salience, making customers more price-responsive when paying before consumption rather than after. This study examines Indonesia’s nationwide switch to prepaid electricity metering, impacting over 40 million households. We find that prepaid metering users are...
Persistent link: https://www.econbiz.de/10015178416
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Integrated versus segmented markets : implications for export pricing and welfare
Becker, Raphael N.; Nigai, Sergey; Seidel, Tobias - 2020
pricing decisions of firms in integrated vs. segmented markets, we develop a novel tractable approach based on stochastic …
Persistent link: https://www.econbiz.de/10012294832
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Market segmentation in two-sided markets : TV rights for Premier League
Kind, Hans Jarle; Sørgard, Lars - 2013
This paper analyzes market segmentation in a two-sided market that consists of media consumers and advertisers. The analysis is motivated by a European Court of Justice Decision in October 2011, which allowed viewers to take advantage of international price differences and buy access to Premier...
Persistent link: https://www.econbiz.de/10009690829
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Competition in the presence of individual demand uncertainty
Möller, Marc; Watanabe, Makoto - 2013
This paper sheds light on an empirical controversy about the effect of competition on price discrimination. We introduce individual demand uncertainty into Hotellingś model of product differentiation and show that firms offer advance purchase discounts. Consumers choose between an early...
Persistent link: https://www.econbiz.de/10010211444
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Magazine subscription and intertemporal discounting : some further evidence
Resende, Marcelo; Ferioli, Eduardo - 2014
The paper's objective is to assess price discrimination in magazine subscriptions in the Brazilian market. Oster and Scott-Morton (2005) had advanced a price discrimination mechanism in which the ratio between subscription and newsstand prices would be positively associated to the extent that a...
Persistent link: https://www.econbiz.de/10010434131
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Behavioral constraints on pricing : experimental evidence on price discrimination and customer antagonism
Leibbrandt, Andreas - 2016
In this study, we investigate behavioral constraints on pricing by using a novel laboratory experiment in which actual … consumption goods are traded. We test different models and provide several insights into pricing and reactions to price …
Persistent link: https://www.econbiz.de/10011568753
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Discreet personalized pricing
Shiller, Benjamin Reed - 2022
conspicuously implement personalized pricing because of concerns about consumer and regulatory reprisals. This paper proposes and … applies a method which disguises personalized pricing as dynamic pricing. Specifically, a firm can sometimes tailor the … "posted" price for the arriving consumer but privately commits to change price infrequently. Note such pricing may …
Persistent link: https://www.econbiz.de/10013418884
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Personalized pricing with imperfect customer recognition
Colombo, Stefano; Graziano, Clara; Pignataro, Aldo - 2023
We consider a duopoly model where firms can identify only a share of consumers, which is positively correlated with the consumer' preferences. Firms charge personalized prices to the consumers they can recognize and a uniform price to the rest of consumers. The firms' available information is...
Persistent link: https://www.econbiz.de/10014284780
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Welfare implications of personalized pricing in competitive platform markets : the role of network effects
Lu, Qiuyu; Matsushima, Noriaki; Shekhar, Shiva - 2024
This study explores the welfare impact of personalized pricing for consumers in a duopolistic two-sided market, with … consumers single-homing and developers affiliating with a platform according to their outside option. Personalized pricing … benefits through personalized pricing. Personalized prices are higher when the network value for developers is high, benefiting …
Persistent link: https://www.econbiz.de/10014490912