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Understanding the town centre customer experience (TCCE)
Stocchi, Lara; Hart, Cathy; Haji, Iftakar - In: Journal of marketing management : MM 32 (2016) 17/18, pp. 1562-1587
Persistent link: https://www.econbiz.de/10011608042
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Exploring the factors that support adoption and sustained use of health and fitness wearables
Canhoto, Ana Isabel Domingos; Arp, Sabrina - In: Journal of marketing management : MM 33 (2017) 1/2, pp. 32-60
Persistent link: https://www.econbiz.de/10011690530
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Consumer intentions to engage in s-commerce : a cross-national study
Bianchi, Constanza; Andrews, Lynda; Wiese, Melanie; … - In: Journal of marketing management : MM 33 (2017) 5/6, pp. 464-494
Persistent link: https://www.econbiz.de/10011709138
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"We (don't) know how you feel" : a comparative study of automated vs. manual analysis of social media conversations
Conhoto, Ana Isabel; Padmanabhan, Yuvray - In: Journal of marketing management : MM 31 (2015) 9/10, pp. 1141-1157
Persistent link: https://www.econbiz.de/10011405216
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Examining the influence of different levels of sexual-stimuli intensity by gender on advertising effectiveness
Wyllie, Jessica; Carlson, Jamie; Rosenberger, Philip J. - In: Journal of marketing management : MM 30 (2014) 7/8, pp. 697-718
Persistent link: https://www.econbiz.de/10010375803
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Interpreting value in the customer service experience using customer-dominant logic
Tynan, Caroline; McKechnie, Sally; Hartley, Stephanie - In: Journal of marketing management : MM 30 (2014) 9/10, pp. 1058-1081
Persistent link: https://www.econbiz.de/10010411295
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An investigation of consumer product warranties as market signals of product reliability
Kelley, Craig A. - In: Journal of the Academy of Marketing Science 16 (1988) 2, pp. 72-78
Persistent link: https://www.econbiz.de/10001062768
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An examination into the effectiveness of two-sided comparative price appeals
Kamins, Michael A. - In: Journal of the Academy of Marketing Science 16 (1988) 2, pp. 64-71
Persistent link: https://www.econbiz.de/10001062769
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Consumer participation in the informal economy
McCrohan, Kevin F. - In: Journal of the Academy of Marketing Science 15 (1987) 4, pp. 62-68
Persistent link: https://www.econbiz.de/10001062774
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Magnitude scaling of the dependent variable in decompositional multiattribute preference models
Teas, R. Kenneth - In: Journal of the Academy of Marketing Science 15 (1987) 3, pp. 64-73
Persistent link: https://www.econbiz.de/10001062780