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When is the best ship a leaky one? : Segmentation, competition and gray markets

Coughlan, Anne T.; Soberman, David A. - 1998 - (Rev. version of 98/09/MTK)

Persistent link: https://www.econbiz.de/10000992431

Product development capability and marketing strategy for new durable products

Banerjee, Sumitro; Soberman, David A. - European School of Management and Technology (ESMT) - 2013

Our objective is to understand how a firm’s product development capability (PDC) affects the launch strategy for a durable product that is sequentially improved over time in a market where consumers have heterogeneous valuations for quality. We show that the launch strategy of firms is...

Persistent link: https://www.econbiz.de/10011014323

MARKETING - The Role of Differentiation in Markets Driven by Advertising

Soberman, David A. - In: California management review : CMR 45 (2003) 3, pp. 130-146

Persistent link: https://www.econbiz.de/10006613215

MARKETING - The Role of Differentiation in Markets Driven by Advertising

Soberman, David A. - In: California management review : CMR 45 (2003) 3, pp. 130-146

Persistent link: https://www.econbiz.de/10006613228