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~isPartOf:"Cases on digital strategies and management issues in modern organizations"
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Consumer perception of brand repositioning through benefit diversification and intensity of use : the case of Pedras
Rodrigues, Francisca Quintas
;
Casais, Beatriz
- In:
Cases on digital strategies and management issues in …
,
(pp. 77-90)
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2022
Persistent link: https://www.econbiz.de/10012814142
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