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Linking service quality, value, and loyalty in the V-o-D service context through a review of literature

Datta, Satyaki; Ghosh, Tathagata - In: Cogent business & management 9 (2022) 1, pp. 1-23

Video-on-demand (V-o-D) service is quickly establishing its presence in the online entertainment sector. Therefore, it … becomes imperative to understand the parameters used by consumers to evaluate V-o-D service quality. Though the service … literature has an ample of studies discussing the service quality of various service sector, and their corresponding effects on …

Persistent link: https://www.econbiz.de/10014443923

Tourist satisfaction-loyalty Nexus in Tigrai, Ethiopia : implication for sustainable tourism development

Asmelash, Atsbha Gebreegziabher; Kumar, Satinder - In: Cogent business & management 7 (2020) 1, pp. 1-19

Long-term success of the tourism industry is unthinkable unless tourist satisfaction and loyalty are secured. However, there is very scant literature dealing with this issue in the developing and politically unstable counties including Ethiopia. To this end, this study attempts to examine...

Persistent link: https://www.econbiz.de/10012650306

Does involvement matter in S-Commerce? : the integrated role of emotion to explain satisfaction and loyalty in S-commerce for low vs high involvement products

Panitharn Juntongjin - In: Cogent business & management 9 (2022) 1, pp. 1-22

This paper investigates satisfaction and loyalty in social commerce by integrating the role of emotion as a mediating variable and level of involvement as a moderating variable. Based on cognitive appraisal theory, to explain satisfaction and loyalty, the author has identified four antecedent...

Persistent link: https://www.econbiz.de/10014433767

Determinants of customer satisfaction and loyalty Waroeng Steak Restaurant in DKI Jakarta

Raihan, Raihan; Wiwin, Wiwin - In: Cogent business & management 10 (2023) 3, pp. 1-20

This study aims to determine the effect of facilities, brand image, product quality, promotion, and service quality on … loyalty; service quality has a significant effect on customer satisfaction, but has no significant effect on customer loyalty …

Persistent link: https://www.econbiz.de/10014505809

Is perceived value enough to create loyalty for m-wallets? : exploring the role of trust and satisfaction

Dhaigude, Amol; Tapar, Archit Vinod; Jawed, Mohammad Shameem - In: Cogent business & management 10 (2023) 3, pp. 1-23

This study explores the role of perceived customer value and loyalty relationships in mobile wallet (M-wallet). The study further investigates trust and satisfaction as drivers of loyalty and examines the role of trust in the traditional value-satisfaction-loyalty relationship. A total of 214...

Persistent link: https://www.econbiz.de/10014505825

Investigating the influence of mobile game addiction on in-app purchase intention in PUBG mobile : the mediating roles of loyalty, negative e-WOM and perceived risk

Yolanda Putra, Ronaldo; Maminiaina Heritiana Sedera, … - In: Cogent business & management 11 (2024) 1, pp. 1-16

This study focuses on in-app purchase intention in Players Unknown Battleground (PUBG) Mobile to examine the relationship between mobile game addiction and in-app purchase intention in PUBG Mobile. Moreover, this study explores the moderating role of loyalty, negative electronic word-of-mouth...

Persistent link: https://www.econbiz.de/10014526075

Justice and trustworthiness factors affecting customer loyalty with mediating role of satisfaction with complaint handling : Zalo OTT Vietnamese customer case

Nguyen Ngoc Quang; Dao Cam Thuy - In: Cogent business & management 10 (2023) 2, pp. 1-15

Vietnamese users who have had complaints about Zalo OTT service in 2022. Confirmatory factor analysis was used to evaluate the …

Persistent link: https://www.econbiz.de/10014504902

The impact of XR applications' user experience-based design innovativeness on loyalty

Jeon, Joo-Eon - In: Cogent business & management 10 (2023) 1, pp. 1-16

Web-based extended reality (XR) is an umbrella term for applications such as augmented reality and virtual reality. However, prior studies have only focused on the technological advancement of XR applications. Thus, this research explored the impact of the user experience-based design...

Persistent link: https://www.econbiz.de/10014452006

Employee-customer identification : effect on Chinese online shopping experience, trust, and loyalty

Sachdev, Harash; Sauber, Matthew H. - In: Cogent business & management 10 (2023) 3, pp. 1-17

This study investigates Chinese consumers' interaction with retail employees and the effects on shopping experience, trust, and loyalty. Survey data help articulate brand comparison, digital interactions, and shopping experience as customer-identification change agents. A structural equation...

Persistent link: https://www.econbiz.de/10014505827