Radic, Aleksandar; Quan, Wei; Ariza-Montes, Antonio; … - In: Consumer Behavior in Tourism and Hospitality 19 (2024) 4, pp. 516-536
Purpose This study aims to evaluate the behavioral predictors that affect tourists’ intentions to visit silver screen destinations. Design/methodology/approach The survey questionnaire was composed of multi-item measures, and a total of 432 questionnaires were collected by purposive sampling...