In-flight service performance and passenger loyalty : a cross-national (China/Korea) study of travelers using low-cost carriers
Year of publication: |
2014
|
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Authors: | Han, Heesup ; Hyun, Sunghyup Sean ; Kim, Wansoo |
Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 31.2014, 5/6, p. 589-609
|
Subject: | Airline industry | in-flight service performances | Chinese and Korean travelers | value | satisfaction | trust | passenger loyalty | Dienstleistungsqualität | Service quality | Fluggesellschaft | Airline | China | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Südkorea | South Korea | Passagierluftverkehr | Air passenger transport | Niedrigpreisstrategie | Low-cost strategy |
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