Srivastava, Praveen; Srivastava, Shelly; Mishra, Niraj - In: Consumer Behavior in Tourism and Hospitality 18 (2023) 3, pp. 422-437
Purpose The paper aims to illuminate the relationship between attitude toward the hotel’s website (e-servicescape) and purchase intention. It proposes modeling the dimension of the hotel’s website, its impact on building attitude toward the website and the relations with purchase intention....
