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Contemporary consumer culture theory
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Marketing theory
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Journal of marketing
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European Journal of Marketing
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European journal of marketing : EJM
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Journal of Consumer Research
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Handbook of qualitative research methods in marketing
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Research in consumer behavior
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Telecommunications Policy
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The journal of product innovation management : an international publication of the Product Development & Management Association
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Australasian marketing journal
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Boston U. School of Management Research Paper
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Brands : interdisciplinary perspectives
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Changing the course of marketing : alternative paradigms for widening marketing theory
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Consumer culture theory
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Creativity and Innovation Management
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Does marketing need reform? : fresh perspectives on the future
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Expanding disciplinary space : on the potential of critical marketing
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Explorations in consumer culture theory : [selected papers and poetry presented at the Consumer Culture Theory Conference held at the York University in Toronto, Ontario in 2007]
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Foundations and trends in marketing : FTMKT
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Industrial marketing management : the international journal for industrial and high-tech firms
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Inside marketing : practices, ideologies, devices
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Interpretive consumer research : paradigms, methodologies & applications
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Journal of Economic Psychology
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Journal of consumer behaviour : an international research review
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Journal of consumer research : JCR ; an interdisciplinary journal
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Market value of diversity and ethnicity : a cultural analysis of African American media consumption and representation
Venkatesh, Alladi
- In:
Contemporary consumer culture theory
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(pp. 33-49)
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2017
Persistent link: https://www.econbiz.de/10011664616
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