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Bergemann, Dirk; Bonatti, Alessandro - Cowles Foundation for Research in Economics, Yale University - 2013

We develop a model of data pricing and targeted advertising. A monopolistic data provider determines the price to access "cookies," i.e., informative signals about individual consumers' preferences. The demand for information is generated by advertisers who seek to tailor their spending to the...

Persistent link: https://www.econbiz.de/10010895666

Selling Cookies

Bergemann, Dirk; Bonatti, Alessandro - Cowles Foundation for Research in Economics, Yale University - 2013

We analyze data pricing and targeted advertising. Advertisers seek to tailor their spending to the value of each consumer. A monopolistic data provider sells cookies. informative signals about individual consumers' preferences. We characterize the set of consumers targeted by the advertisers and...

Persistent link: https://www.econbiz.de/10010895683

Selling Cookies

Bergemann, Dirk; Bonatti, Alessandro - Cowles Foundation for Research in Economics, Yale University - 2013

targeting policies. The optimal query price influences the composition of the targeted set. The price of data decreases with the …

Persistent link: https://www.econbiz.de/10010895697

Targeting in Advertising Markets: Implications for Offline vs. Online Media

Bergemann, Dirk; Bonatti, Alessandro - Cowles Foundation for Research in Economics, Yale University - 2010

. We characterize the competitive equilibrium in the media markets and investigate the role of targeting for the price and … allocation of advertisements across media markets. An increase in the targeting ability leads to an increase in the total number … of purchases (matches), and hence in the social value of advertisements. Yet, an improved targeting ability also …

Persistent link: https://www.econbiz.de/10008540613

Targeting in Advertising Markets: Implications for Offline vs. Online Media

Bergemann, Dirk; Bonatti, Alessandro - Cowles Foundation for Research in Economics, Yale University - 2010

competitive equilibrium in the media markets and evaluate the implications of targeting in advertising markets. An increase in the … targeting ability leads to an increase in the total number of purchases (matches), and hence in the social value of advertising …. Yet, an improved targeting ability also increases the concentration of firms advertising in each market. Surprisingly, we …

Persistent link: https://www.econbiz.de/10008490303

Social Memory and Evidence from the Past

Anderlini, Luca; Gerardi, Dino; Lagunoff, Roger - Cowles Foundation for Research in Economics, Yale University - 2007

Examples of repeated destructive behavior abound throughout the history of human societies. This paper examines the role of social memory -- a society's vicarious beliefs about the past -- in creating and perpetuating destructive conflicts. We examine whether such behavior is consistent with the...

Persistent link: https://www.econbiz.de/10005093959

Communication and Learning

Anderlini, Luca; Gerardi, Dino; Lagunoff, Roger - Cowles Foundation for Research in Economics, Yale University - 2008

We study the intergenerational accumulation of knowledge in an infinite-horizon model of communication. Each in a sequence of players receives an informative but imperfect signal of the once-and-for-all realization of an unobserved state. The state affects all players' preferences over present...

Persistent link: https://www.econbiz.de/10005593160

Preference for Information and Dynamic Consistency

Grant, Simon; Kajii, Atsushi; Polak, Ben - Cowles Foundation for Research in Economics, Yale University - 1999

We provide necessary and sufficient conditions for a dynamically consistent agent always to prefer more informative signals (in single-agent problems). These conditions do not imply recursivity, reduction or independence. We provide a simple definition of dynamically consistent behavior, and we...

Persistent link: https://www.econbiz.de/10005762811

Vertical Integration: Networks, and Markets

Kranton, Rachel E.; Minehart, Deborah F. - Cowles Foundation for Research in Economics, Yale University - 1999

The organization of supply relations varies across industries. This paper builds a theoretical framework to compare three alternative supply structures: vertical integration, networks, and markets. The analysis considers the relationship between uncertainty in demand for specific inputs,...

Persistent link: https://www.econbiz.de/10005463854

Dynamic Revenue Maximization: A Continuous Time Approach

Bergemann, Dirk; Strack, Philipp - Cowles Foundation for Research in Economics, Yale University - 2014

We characterize the revenue-maximizing mechanism for time separable allocation problems in continuous time. The valuation of each agent is private information and changes over time. At the time of contracting every agent privately observes his initial type which influences the evolution of his...

Persistent link: https://www.econbiz.de/10011124283