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Design management review
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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MARKETING - When There's No Salesperson: The Value of a Consumption Vocabulary - Language influences what people can extract from experience, and a "consumption vocabulary" helps us to better articulate what we're looking for in the product we wish to purchase. If you have limited marketing resources to spend on educating your target consumer before he or she gets to the store, your packaging will ...
Hoch, Stephen J.
- In:
Design management review
18
(
2007
)
2
,
pp. 77-84
Persistent link: https://www.econbiz.de/10007744106
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