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~isPartOf:"Developmental challenges in marketing research"
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Developmental challenges in marketing research
HRM defined and in organizational context
18
International HRM: the MNE perspective
17
Cross-national comparative human resource management
15
The nature and scope of marketing research
10
Qualitative marketing research : approaches, techniques and analysis
8
Quantitative marketing techniques and analyses
8
The development of marketing theory and its philosophical underpinnings
7
Key debates and the future of HRM globally
6
Diversity and groups
5
Sage library in business & management
5
Chinese management in the 'harmonious society' : managers, markets and the globalized economy
4
Critical perspectives on business and management
4
The evolution of brands : from signals of quality to storehouses of trust
4
The impact of theory on representations of the consumer and the marketing organisation
4
Cross-cultural human resource management
3
Key theoretical issues and concerns in ESPM
2
Leading organizations : perspectives for a new era
2
Marketing-mix strategies - distribution strategy and pricing strategy
2
Sage library of tourism, hospitality and leisure
2
Small business and entrepreneurship ; Vol. 4
2
The development of critical perspectives in marketing
2
An Elgar reference collection
1
Change management ; Vol. 1
1
Chris Argyris : critical evaluations in business and management
1
Edition IP
1
Europäische Hochschulschriften / 5
1
Family business
1
Group and meso level perspectives
1
H. Igor Ansoff ; Vol. 2
1
History of marketing thought ; Volume 2
1
Individual perspectives
1
International human resource management : from cross-cultural management to managing a diverse workforce
1
International marketing ; Vol. 2
1
International marketing ; Vol. 3
1
Knowledge, economic organization and property rights : selected papers
1
Learning by organizations
1
Legends in marketing
1
Managing challenges in a globalized world : dedicated to Prof. Dr. Manfred Perlitz
1
Measuring and managing brands
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ECONIS (ZBW)
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1
What's wrong with advertising research
Arndt, Johan
-
2009
Persistent link: https://www.econbiz.de/10003794808
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2
Nonsampling vs, sampling errors in survey research
Assael, Henry
;
Keon, John
-
2009
Persistent link: https://www.econbiz.de/10003794812
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3
Respondent inaccuracy
Woodside, Arch G.
;
Wilson, Elizabeth J.
-
2009
Persistent link: https://www.econbiz.de/10003794815
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4
Blinded by science : the managerial consequences of inadequately validated cluster analysis solutions
Bottomley, Paul
;
Nairn, Agnès
-
2009
Persistent link: https://www.econbiz.de/10003794819
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5
The live or digital interviewer : a comparison between CASI, CAPI and CATI with respect to differences in response behaviour
Bronner, Fred
;
Kuijlen, Ton
-
2009
Persistent link: https://www.econbiz.de/10003794822
Saved in:
6
Ethical problems of marketing researchers
Hunt, Shelby D.
;
Chonko, Lawrence B.
;
Wilcox, James B.
-
2009
Persistent link: https://www.econbiz.de/10003794825
Saved in:
7
Deception in marketing research : ethical, methodological, and disciplinary implications
Kimmel, Allan J.
;
Smith, N. Craig
-
2009
Persistent link: https://www.econbiz.de/10003794831
Saved in:
8
Mixed mode : the only 'fitness' regime?
Blyth, Bill
-
2009
Persistent link: https://www.econbiz.de/10003794908
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