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There's an app for that! : strategic marketing in a digital era
Brennan, Linda
;
Parker, Lukas
- In:
Digital advertising evolution
,
(pp. 134-145)
.
2025
Persistent link: https://www.econbiz.de/10015404963
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Augmented reality in advertising : managing expectations in agency–client relationships around the use of emerging technologies
Syarifah Nurleyana Wafa
;
Bilby, Julie
;
Parker, Lukas
- In:
Digital advertising evolution
,
(pp. 40-51)
.
2025
Persistent link: https://www.econbiz.de/10015404922
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