Die vorliegende Dissertation behandelt die Frage, wie mit den Corporate Brands zweier Unternehmen im Zuge eines Unternehmenszusammenschlusses (Mergers & Acquisitions) umgegangen werde sollte.

Technological change is often hypothesized as one of the main drivers of mergeractivities. This paper analyzes the role of technology in mergers and acquisitions(M&As) at the firm level. Based on a newly created data set that combines financialinformation and patent data for public limited...