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History as an intangible asset for the Italian fashion business (1950 - 1954)
Belfanti, Carlo - In: Journal of historical research in marketing 7 (2015) 1, pp. 74-90
Persistent link: https://www.econbiz.de/10010530056
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Charting relationship marketing practice : it really didn't emerge in the 1970s
Tadajewski, Mark - In: Journal of historical research in marketing 7 (2015) 4, pp. 486-508
Persistent link: https://www.econbiz.de/10011448285
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The alternative “Marketing Revolution” : Infra-power, the compromising consumer and goodwill creation
Tadajewski, Mark - In: Journal of historical research in marketing 8 (2016) 2, pp. 308-334
Persistent link: https://www.econbiz.de/10011598252
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Historical research with Chinese multilateral historical marketing sources
Yan, Qiang; Hyman, Michael R. - In: Journal of historical research in marketing 14 (2022) 2, pp. 260-280
Persistent link: https://www.econbiz.de/10013329671