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Functional, multifunctional, and cross-functional : considerations for marketing management
Kahn, Kenneth B. - In: Journal of marketing theory and practice 17 (2009) 1, pp. 75-84
Persistent link: https://www.econbiz.de/10003793704
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Measuring product development : time to improve the development process
Griffin, Abbie - 1993
Persistent link: https://www.econbiz.de/10000877323
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Modeling and measuring product development cycle time across industries
Griffin, Abbie - 1995
Persistent link: https://www.econbiz.de/10000929432
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Functional, multifunctional, and cross-functional : considerations for marketing management
Kahn, Kenneth B. - In: Journal of marketing theory and practice 17 (2009) 1, pp. 75-84
Persistent link: https://www.econbiz.de/10009884911
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Use or Lose - Is your company employing information technology in new-product development?
Barczak, Gloria; Sultan, Fareena - In: Marketing management : a quarterly business management … 15 (2006) 2, pp. 30-37
Persistent link: https://www.econbiz.de/10007225334
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TURNING MARKETING RESEARCH HIGH-TECH - Marketing research needs a boost in image to be of help to technology companies.
Sultan, Fareena; Barczak, Gloria - In: Marketing management : a quarterly business management … 8 (1999) 4, pp. 25-30
Persistent link: https://www.econbiz.de/10007244066
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Innovation and Marketing in the Video Game Industry : Avoiding the Performance Trap
Barczak, Gloria - 2010 - Online-Ausg.
Video games have had a greater impact on our society than almost any other leisure activity. They not only consume a large portion of our free time, they influence cultural trends, drive microprocessor development, and help train pilots and soldiers. Now, with the Nintendo Wii and DS, they are...
Persistent link: https://www.econbiz.de/10012684157
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PDMA Handbook of New Product Development
Kahn, Kenneth B. - 2012 - 3rd ed (Online-Ausg.)
New Product Development is one of the most important challenges facing organizations today. The Product Development and Management Association (PDMA) Handbook of New Product Development 3rd Edition provides an exceptional review of cutting edge topics for both new and experienced product...
Persistent link: https://www.econbiz.de/10012685793