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The impact of cultural symbols and spokesperson identity on attitudes and intentions

Lenoir, Anne-Sophie I.; Puntoni, Stefano; Reed, Americus; … - In: International journal of research in marketing : IJRM ; … 30 (2013) 4, pp. 426-428

Persistent link: https://www.econbiz.de/10010223373

Identity-based consumer behavior

Reed II., Americus; Forehand, Mark R.; Puntoni, Stefano; … - In: International journal of research in marketing : IJRM ; … 29 (2012) 4, pp. 310-321

Persistent link: https://www.econbiz.de/10009684923

Introduction to the special issue on consumer identities

Warlop, Luk; Puntoni, Stefano - In: International journal of research in marketing : IJRM ; … 29 (2012) 4, pp. 307-309

Persistent link: https://www.econbiz.de/10009684925

Confidence via correction: The effect of judgment correction on consumer confidence

Espinoza Petersen, Francine; Hamilton, Rebecca W. - 2013

At times, consumers are motivated to reduce the influence of a product recommendation on their judgments. Based on previous research, it is unclear whether this correction process will increase or decrease consumers' confidence in their judgments. We find that source credibility moderates the...

Persistent link: https://www.econbiz.de/10010352112

Identity-based consumer behavior

Reed, Americus; Forehand, Mark R.; Puntoni, Stefano; … - In: International journal of research in marketing : IJRM ; … 29 (2012) 4, pp. 310-321

Persistent link: https://www.econbiz.de/10010050355