Identity-based consumer behavior
| Year of publication: |
2012
|
|---|---|
| Authors: | Reed, Americus ; Forehand, Mark R. ; Puntoni, Stefano ; Warlop, Luk |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 29.2012, 4, p. 310-321
|