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Research model for measuring the impact of customer relationship management (CRM) on performance indicators
Guerola-Navarro, Vicente
;
Oltra-Badenes, Raul
; …
- In:
Economic research
34
(
2021
)
1,3
,
pp. 2669-2691
Persistent link: https://www.econbiz.de/10014231962
Saved in:
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Customer relationship management : digital transformation and sustainable business model innovation
Gil-Gomez, Hermenegildo
;
Guerola-Navarro, Vicente
; …
- In:
Economic research
33
(
2020
)
1,3
,
pp. 2733-2750
Persistent link: https://www.econbiz.de/10013192671
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