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Does sustainability sell? : the impact of sustainability claims on the success of national brands' new product introductions
Doorn, Jenny van; Risselada, Hans; Verhoef, Peter C. - In: Journal of business research : JBR 137 (2021), pp. 182-193
Persistent link: https://www.econbiz.de/10012665699
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The effects of platform governance mechanisms on customer participation in supplier new product development
Wei, Ruiqi; Wang, Xinchun; Chang, Yu - In: Journal of business research : JBR 137 (2021), pp. 475-487
Persistent link: https://www.econbiz.de/10012665786
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Anti-aging : how innovation is shaped by firm age and mutual knowledge creation in an alliance
Bouncken, Ricarda B.; Ratzmann, Martin; Kraus, Sascha - In: Journal of business research : JBR 137 (2021), pp. 422-429
Persistent link: https://www.econbiz.de/10012665796
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Nostalgia : triggers and its role on new product purchase intentions
Xia, Lan; Wang, Joyce; Santana, Shelle - In: Journal of business research : JBR 135 (2021), pp. 183-194
Persistent link: https://www.econbiz.de/10012647777
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How important is alignment of social media use and R&D-marketing cooperation for innovation success?
Nijssen, E. J.; Ordanini, Andrea - In: Journal of business research : JBR 116 (2020), pp. 1-12
Persistent link: https://www.econbiz.de/10012257529
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Strategic agility in innovation : unpacking the interaction between entrepreneurial orientation and absorptive capacity by using practice theory
Kohtamäki, Marko; Heimonen, Jesse; Sjödin, Rönnberg David - In: Journal of business research : JBR 118 (2020), pp. 12-25
Persistent link: https://www.econbiz.de/10012287584
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Design thinking for innovation : composition, consequence, and contingency
Nakata, Cheryl; Hwang, Jiyoung - In: Journal of business research : JBR 118 (2020), pp. 117-128
Persistent link: https://www.econbiz.de/10012288574
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The duality of digital and environmental orientations in the context of SMEs : implications for innovation performance
Ardito, Lorenzo; Raby, Simon; Albino, Vito; Bertoldi, … - In: Journal of business research : JBR 123 (2021), pp. 44-56
Persistent link: https://www.econbiz.de/10012430464
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Perceived design affordance of new products : scale development and validation
El Amri, Dhouha; Akrout, Houcine - In: Journal of business research : JBR 121 (2020), pp. 127-141
Persistent link: https://www.econbiz.de/10012417332
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Consumer adoption of pro-poor service innovations in subsistence marketplaces
Hasan, Md. Rajibul; Lowe, Ben; Petrovici, Dan - In: Journal of business research : JBR 121 (2020), pp. 461-475
Persistent link: https://www.econbiz.de/10012417368