Since the mid 90s, the increasing importance of marketing has been observed in the big companies of the retail sector … exploitation of the marketing function and its implementation: the marketing function is not only a subject for the marketing …

From the 90’s onwards, retailers’ marketing resources have been mainly developed through the recruitment of qualified … marketing competency relies less on the resources than on the dynamic capabilities that retailers can create. The process is …, notably through to the management of product categories. However, a stronger development of marketing competencies by …

apparaître certaines spécificités de ce nouveau circuit de distribution / média, ainsi que les opportunités et les défis associés …

« émergentes ». Dans une troisième partie, les résultats d'une étude exploratoire menée auprès d'experts de la distribution sont …

to consumers in their assessment of the quality Internet retailers. Theses dimensions are access, easy of use, design …

principalement été orientée dans trois directions : 1.l'évolution chronologique annuelle de la structure de distribution des ventes 2 ….les oppositions canal Internet vs. canal traditionnel 3.La différenciation de la structure des ventes selon les périodes …