Narrow search
Showing 1 - 3 of 3
Cover Image
Personalizing Twitter communication : an evaluation of "rotation-curation" for enhancing social media engagement within higher education
Condie, Jenna Marie; Ayodele, Ivett; Chowdhury, Sabirah; … - In: Journal of marketing for higher education 28 (2018) 2, pp. 192-209
Persistent link: https://www.econbiz.de/10011944570
Cover Image
Insights into user engagement on social media : case study of a higher education institution
Bonilla Quijada, María del Rocío; Perea, Eva; Olmo, … - In: Journal of marketing for higher education 30 (2020) 1, pp. 145-160
Persistent link: https://www.econbiz.de/10012258502
Cover Image
Engaging students through social media : findings for the top five universities in the world
Bonilla Quijada, María del Rocío; Perea Muñoz, Eva; … - In: Journal of marketing for higher education 32 (2022) 2, pp. 197-214
Persistent link: https://www.econbiz.de/10013483244