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Customers' motives to co-create in smart services interactions
Roy, Sanjit; Gaganpreet Singh; Hatton, Corey; Dey, Bidit; … - In: Electronic commerce research 23 (2023) 3, pp. 1367-1400
Persistent link: https://www.econbiz.de/10014383015
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Online customer engagement in the post-pandemic scenario : a hybrid thematic analysis of the luxury fashion industry
Hoang, Duc; Kousi, Sofia; Martinez, Luis F. - In: Electronic commerce research 23 (2023) 3, pp. 1401-1428
Persistent link: https://www.econbiz.de/10014383026
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Be constantly different! : how to manage influencer authenticity
Zniva, Robert; Weitzl, Wolfgang; Lindmoser, Christina - In: Electronic commerce research 23 (2023) 3, pp. 1485-1514
Persistent link: https://www.econbiz.de/10014383035
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COVID-19 and mobile payment in Belgium : closing the digital divide or just for the young, social, and impulsive?
Hellemans, Johan; Willems, Kim; Brengman, Malaika - In: Electronic commerce research 23 (2023) 3, pp. 1539-1564
Persistent link: https://www.econbiz.de/10014383093
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Towards privacy-preserving digital marketing : an integrated framework for user modeling using deep learning on a data monetization platform
Han, Qiwei; Lucas, Carolina; Aguiar, Emila; Macedo, … - In: Electronic commerce research 23 (2023) 3, pp. 1701-1730
Persistent link: https://www.econbiz.de/10014383115
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The impact of social media input intensity on reward-based crowdfunding performance : evidence from China
Jiang, Cuixia; Han, Ranran; Xu, Qifa - In: Electronic commerce research 23 (2023) 3, pp. 1753-1774
Persistent link: https://www.econbiz.de/10014383120
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The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya; Dens, Nathalie; Pelsmacker, Patrick de - In: Electronic commerce research 23 (2023) 3, pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
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Efficient combinations of dual incentives on social networks to achieve viral spread
Shao, Jie-Hao; Zhang, E.; Xiang, Yi; Jing, Ran-Zhe - In: Electronic commerce research 24 (2024) 4, pp. 2381-2404
Persistent link: https://www.econbiz.de/10015196492
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Help me if you can : the advantage of farmers' altruistic message appeal in generating engagement with social media posts during COVID-19
Zimand-Sheiner, Dorit; Kol, Ofrit; Levy, Shalom - In: Electronic commerce research 24 (2024) 4, pp. 2405-2426
Persistent link: https://www.econbiz.de/10015196495
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Interaction between extrinsic and intrinsic online review cues : perspectives from cue utilization theory
Kakaria, Shobhit; Simonetti, Aline; Bigné Alcañiz, J. … - In: Electronic commerce research 24 (2024) 4, pp. 2469-2497
Persistent link: https://www.econbiz.de/10015196504