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Who benefits from offline investment : an analysis of strategic interactions between e-book pricing and bookstores’ investment
Lyu, Ruxia; Zhang, Cuihua; Li, Zhitang; Li, Chunyu - In: Electronic commerce research 23 (2023) 4, pp. 2605-2645
Persistent link: https://www.econbiz.de/10014418185
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The optimal encroachment strategy of private-label considering the quality effort and platform's e-word-of-mouth
Li, Zhitang; Zhang, Cuihua; Lyu, Ruxia; Ma, Yong - In: Electronic commerce research 24 (2024) 3, pp. 1681-1712
Persistent link: https://www.econbiz.de/10015078476
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Online channel configuration strategy considering contract manufacturer encroachment and green investment
Li, Yanting; Zhang, Cuihua; Li, Chunyu - In: Electronic commerce research 24 (2024) 3, pp. 2065-2112
Persistent link: https://www.econbiz.de/10015078514