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Need for control may motivate consumers to approach digital products : a social media advertising study
Wu, Linwan; Liu, Jiangmeng - In: Electronic commerce research 21 (2021) 4, pp. 1031-1054
Persistent link: https://www.econbiz.de/10012698543
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Exploring determinants of digital music success in South Korea
Lee, Myounggu; Kim, Hye-jin - In: Electronic commerce research 24 (2024) 3, pp. 1659-1680
Persistent link: https://www.econbiz.de/10015078475
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The brand strategy and cross-border promotion of Han Chinese clothing under the digital economy
Zhang, Chen; Gong, Taisheng - In: Electronic commerce research 23 (2023) 1, pp. 257-277
Persistent link: https://www.econbiz.de/10014251649
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Introduction : special Issue on digital marketing and eCommerce
Martinez, Luis F.; Martínez-López, Francisco J.; … - In: Electronic commerce research 23 (2023) 3, pp. 1359-1360
Persistent link: https://www.econbiz.de/10014383010
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Experimental study of the effects of structural assurance, personal experiences, and product reviews on repurchase behavior in e-commerce platforms
Sanchez-Loor, Daniel A.; Chang, Wei-Shiun - In: Electronic commerce research 23 (2023) 3, pp. 1971-2010
Persistent link: https://www.econbiz.de/10014383140
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Interaction between extrinsic and intrinsic online review cues : perspectives from cue utilization theory
Kakaria, Shobhit; Simonetti, Aline; Bigné Alcañiz, J. … - In: Electronic commerce research 24 (2024) 4, pp. 2469-2497
Persistent link: https://www.econbiz.de/10015196504
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Investigation of the factors influencing the online consumer's choice of a service provider for home improvement
Ponathil, Amal; Bhanu, Aasish; Piratla, Kalyan; Sharma, … - In: Electronic commerce research 24 (2024) 4, pp. 2519-2546
Persistent link: https://www.econbiz.de/10015196516
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What affects patients' choice of consultant : an empirical study of online doctor consultation service
Huang, Xiao; Sun, Pu; Zhang, Xiaofei; Wu, Jiang - In: Electronic commerce research 24 (2024) 4, pp. 2903-2925
Persistent link: https://www.econbiz.de/10015196553
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Consumer shopping behaviour on the Internet : insights from Malaysia
Mohd Suki, Norazah - In: Electronic commerce research 13 (2013) 4, pp. 477-491
Persistent link: https://www.econbiz.de/10010231565
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Source effect of advertised reference price influences on transaction value in online shopping environments
Lo, Shao-kang; Chou, Yu-jen; Teng, Ching-i - In: Electronic commerce research 13 (2013) 4, pp. 411-421
Persistent link: https://www.econbiz.de/10010231568