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Electronic commerce research and applications
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The role of sunk costs in online consumer decision-making
Liang, Austin Rong-Da
;
Lee, Chia-Ling
;
Tung, Wei
- In:
Electronic commerce research and applications
13
(
2014
)
1
,
pp. 56-68
Persistent link: https://www.econbiz.de/10011348334
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