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The influence of product integration on online advertising effectiveness
Song, Peijian
;
Xu, Heng
;
Techatassanasoontorn, Angasa
; …
- In:
Electronic commerce research and applications
10
(
2011
)
1/6
,
pp. 288-303
Persistent link: https://www.econbiz.de/10010005960
Saved in:
2
The influence of product integration on online advertising effectiveness
Song, Peijian
;
Xu, Heng
;
Techatassanasoontorn, Angasa
; …
- In:
Electronic commerce research and applications
10
(
2011
)
1/6
,
pp. 288-303
Persistent link: https://www.econbiz.de/10009565073
Saved in:
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