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A cross-cultural validation of the web usage-related lifestyle scale : an empirical investigation in China
Ye, Qiang; Li, Guoxin; Gu, Bin - In: Electronic commerce research and applications 10 (2011) 1/6, pp. 304-312
Persistent link: https://www.econbiz.de/10009565071
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The relationship between retailer-hosted and third-party hosted WOM sources and their influence on retailer sales
Park, Jaehong; Gu, Bin; Lee, Hoonyoung - In: Electronic commerce research and applications 11 (2012) 1/6, pp. 253-261
Persistent link: https://www.econbiz.de/10009730242
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Discovering target groups in social networking sites : an effective method for maximizing joint influential power
Xu, Kaiquan; Guo, Xitong; Li, Jiexun; Lau, Raymond Y. K.; … - In: Electronic commerce research and applications 11 (2012) 1/6, pp. 318-334
Persistent link: https://www.econbiz.de/10010117850
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Discovering target groups in social networking sites : an effective method for maximizing joint influential power
Xu, Kaiquan; Guo, Xitong; Li, Jiexun; Lau, Raymond Yiu Keung - In: Electronic commerce research and applications 11 (2012) 1/6, pp. 318-334
Persistent link: https://www.econbiz.de/10009730234
Cover Image
The relationship between retailer-hosted and third-party hosted WOM sources and their influence on retailer sales
Park, JaeHong; Gu, Bin; Lee, HoonYoung - In: Electronic commerce research and applications 11 (2012) 1/6, pp. 253-261
Persistent link: https://www.econbiz.de/10010117856
Cover Image
A cross-cultural validation of the web usage-related lifestyle scale : an empirical investigation in China
Ye, Qiang; Li, Guoxin; Gu, Bin - In: Electronic commerce research and applications 10 (2011) 1/6, pp. 304-312
Persistent link: https://www.econbiz.de/10010005959