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The influence of parental style on response to advertising : an experiment
Tanner, John F. - 2011
Persistent link: https://www.econbiz.de/10010191059
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Resource allocation behavior in conventional channels
Anderson, Erin - In: Journal of marketing research : JMR 24 (1987) 1, pp. 85-97
Persistent link: https://www.econbiz.de/10001020971
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Salesforce compensation : an empirical investigation of factors related to use of salary versus incentive compensation
John, George - In: Journal of marketing research : JMR 26 (1989) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10001059647
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Reflections on editing Journal of Marketing Research, 1992 - 1994
Weitz, Barton A. - In: Journal of marketing research : JMR 51 (2014) 1, pp. 116-119
Persistent link: https://www.econbiz.de/10010348992
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RESEARCH NOTES AND COMMUNICATIONS - Marketing the Unfamiliar: The Role of Context and Item- Specific Information in Electronic Agent Recommendations
Cooke, Alan D.J.; Sujan, Harish Sujan Mita; Weitz, Barton A. - In: Journal of marketing research : JMR 39 (2002) 4, pp. 488-497
Persistent link: https://www.econbiz.de/10006652713