Narrow search
Showing 1 - 5 of 5
Cover Image
A longitudinal field test of stockout effects on multi-brand inventories
Motes, William H. - In: Journal of the Academy of Marketing Science 13 (1985) 4, pp. 54-68
Persistent link: https://www.econbiz.de/10001020344
Cover Image
The influence of parental style on response to advertising : an experiment
Tanner, John F. - 2011
Persistent link: https://www.econbiz.de/10010191059
Cover Image
The impact of retail format diversification on retailers’ financial performance
Shi, Yuying; Lim, Jeremy M.; Weitz, Barton A.; France, … - In: Journal of the Academy of Marketing Science 46 (2018) 1, pp. 147-167
Persistent link: https://www.econbiz.de/10011865112
Cover Image
SPECIAL ISSUE ON THE PAST, PRESENT, AND FUTURE OF THE MARKETING DISCIPLINE - Personal Selling and Sales Management: A Relationship Marketing Perspective
Weitz, Barton A.; Bradford, Kevin D. - In: Journal of the Academy of Marketing Science 27 (1999) 2, pp. 241-254
Persistent link: https://www.econbiz.de/10006152894
Cover Image
Relationship Marketing and Distribution Channels
Weitz, Barton A.; Jap, Sandy D. - In: Journal of the Academy of Marketing Science 23 (1995) 4, pp. 305-320
Persistent link: https://www.econbiz.de/10006154430