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~isPartOf:"Entrepreneurship in the Asia-Pacific : case studies"
~subject:"Brand management"
~type_genre:"Aufsatz im Buch"
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Entrepreneurship in the Asia-Pacific : case studies
25 Jahre ressourcen- und kompetenzorientierte Forschung : der kompetenzbasierte Ansatz auf dem Weg zum Schlüsselparadigma in der Managementforschung
1
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Contemplating corporate marketing, identity and communication
1
Go-to-market strategies for women entrepreneurs : creating and exploring success
1
Innen beginnen : von der internen Kommunikation zum Internal Branding
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Kenny Lin and Thermaltake - branding strategy and product innovation
Chao, Lung Chieh
;
Wang, Jing
;
Qi, Jing Hua
- In:
Entrepreneurship in the Asia-Pacific : case studies
,
(pp. 93-110)
.
2020
Persistent link: https://www.econbiz.de/10012139322
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