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~isPartOf:"Entrepreneurship marketing : principles and practice of SME marketing"
~subject:"Business start-up"
~type_genre:"Case study"
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Growing market strengths : management of
innovation
in high-growth SMEs
Lewrick, Michael
;
Omar, Maktoba
;
Williams, Robert L.
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 196-210)
.
2011
Persistent link: https://www.econbiz.de/10008822536
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