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~isPartOf:"Entrepreneurship research journal : ERJ"
~isPartOf:"The journal of business & industrial marketing"
~person:"McDonald, Malcolm"
~subject:"Business-to-business marketing"
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Entrepreneurship research journal : ERJ
The journal of business & industrial marketing
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Marketing
in B2B organisations : as it is, as it should be - a commentary for change
McDonald, Malcolm
- In:
The journal of business & industrial marketing
31
(
2016
)
8
,
pp. 961-970
Persistent link: https://www.econbiz.de/10011596920
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