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A journey of an accidental marketing scholar
Krishnan, Balaji C.; Sheth, Jagdish N. - 2011
Persistent link: https://www.econbiz.de/10009270374
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Some thoughts on the future of marketing models
Sheth, Jagdish N. - In: Esomar congress (1976), pp. 253-261
Persistent link: https://www.econbiz.de/10003679443
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The domain and conceptual foundations of relationship marketing
Parvatiyar, Atul; Sheth, Jagdish N. - In: Handbook of relationship marketing, (pp. 3-38). 2000
Persistent link: https://www.econbiz.de/10001559300
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The evolution of relationship marketing
Sheth, Jagdish N.; Parvatiyar, Atul - In: Handbook of relationship marketing, (pp. 119-145). 2000
Persistent link: https://www.econbiz.de/10001559308
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Relationship marketing in consumer markets : antecedents and consequences
Sheth, Jagdish N.; Parvatiyar, Atul - In: Handbook of relationship marketing, (pp. 171-207). 2000
Persistent link: https://www.econbiz.de/10001559315
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Toward a theory of business alliance formation
Sheth, Jagdish N.; Parvatiyar, Atul - In: Handbook of relationship marketing, (pp. 303-323). 2000
Persistent link: https://www.econbiz.de/10001559325
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A journey of an accidental marketing scholar
Krishnan, Balaji C.; Sheth, Jagdish N. - In: Review of marketing research 8 (2011), pp. 243-267
Persistent link: https://www.econbiz.de/10009957651