The evolution of relationship marketing
Year of publication: |
2000
|
---|---|
Authors: | Sheth, Jagdish N. ; Parvatiyar, Atul |
Published in: |
Handbook of relationship marketing. - Thousand Oaks, Calif. [u.a.] : Sage Publications, ISBN 0-7619-1810-8. - 2000, p. 119-145
|
Subject: | Beziehungsmarketing | Relationship marketing | Marketingtheorie | Marketing theory |
-
Marketing, synthesis and interdisciplinarity : reading with M.J.B.
Tadajewski, Mark, (2023)
-
17 years of service-dominant logic : Vargo and Lusch's contributions
Alexander Joseph Ibnu Wibowo, (2021)
-
A theory of marketing's contribution to customers' perceived value
Misra, Shekhar, (2022)
- More ...
-
The conceptual foundations of relationship marketing: Review and synthesis
Sheth, Jagdish N., (2012)
-
Sheth, Jagdish N., (2010)
-
The domain and conceptual foundations of relationship marketing
Parvatiyar, Atul, (2000)
- More ...