The conceptual foundations of relationship marketing: Review and synthesis
| Year of publication: |
2012
|
|---|---|
| Authors: | Sheth, Jagdish N. ; Parvatiyar, Atul ; Sinha, Mona |
| Published in: |
economic sociology_the european electronic newsletter. - Cologne : Max Planck Institute for the Study of Societies (MPIfG), ISSN 1871-3351. - Vol. 13.2012, 3, p. 4-26
|
| Publisher: |
Cologne : Max Planck Institute for the Study of Societies (MPIfG) |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Article |
| Language: | English |
| Other identifiers: | 879186399 [GVK] hdl:10419/155992 [Handle] RePEc:zbw:econso:155992 [RePEc] |
| Source: |
Persistent link: https://www.econbiz.de/10011621032