Breakout strategies for emerging markets : business and marketing tactics for achieving growth
Jagdish N. Sheth, Mona Sinha, Reshma Shah
| Year of publication: |
[2016]
|
|---|---|
| Authors: | Sheth, Jagdish N. ; Sinha, Mona ; Shah, Reshma |
| Publisher: |
Old Tappan, New Jersey : Pearson Education, Inc. |
| Subject: | Internationaler Markteintritt | International market entry | Schwellenländer | Emerging economies |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xiii, 237 Seiten Illustrationen 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 0-13-443495-1 ; 978-0-13-443495-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011545559