The conceptual foundations of relationship marketing : review and synthesis
by Jagdish N. Sheth, Atul Parvatiyar and Mona Sinha
| Year of publication: |
July 2012
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|---|---|
| Authors: | Sheth, Jagdish N. ; Parvatiyar, Atul ; Sinha, Mona |
| Published in: |
Economic sociology : perspectives and conversations. - Cologne : Max Planck Institute for the Study of Societies, ISSN 1871-3351, ZDB-ID 2065655-5. - Vol. 13.2012, 3, p. 4-26
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| Subject: | Beziehungsmarketing | Relationship marketing | Bibliometrie | Bibliometrics |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | hdl:10419/155992 [Handle] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011593714